About Fastlane

About company

The Fastlane Accelerator is a three-month program where a small group of startups work with Edmunds.com to test new car shopping products and experiences. Tapping into product development, technology, user experience and analytics expertise from Edmunds.com, car shopping startups are able to quickly and effectively validate their ideas, learn more about their users and develop market adoption strategies. Fastlane Accelerator groups are limited to a handful of startups focused on the car shopping space who are guided through a series of tasks and challenges intended to mature their understanding of their product or service's value. Throughout the program startups will learn who is their best customer, how to get more out of those customers, how to monetize those customers, and how to keep them. At the conclusion of the Fastlane Accelerator, startups will have enough product feedback to inform their next steps for growth either within or outside of the Edmunds ecosystem.