About Antropomedia

About company

At Antropomedia we look at the power of Netnography and share compelling stories from companies that validate the value of cyber-anthropology to elevate and accelerate business and marketing impact. We go beyond the findings and provide strategic advice in terms of implications of your brand or category. Netnography is a type of participant-observational research based in online fieldwork. It uses computer-mediated communications as a source of data to arrive at the ethnographic representation and understanding of a communal or cultural phenomenon.