About Etang

About company

Creator of lifestyle brand for young tech-savvy Chinese people. The company's target demographic is referred to as "Generation Yellow" -- Chinese people aged 18 - 35. The company's product is an exclusively Chinese language web portal that includes a search engine, email capabilities, web page hosting, bulletin boards, news, local information, and chat rooms. The company's website also offers vertical portals including a job site, a city guide, and a college site.