About company

Embrace is the world’s first full-featured smart mirror. But the journey to that title was a long one. In 2014, when Embrace™ started life, large wall-mountable Android™ touchscreen computers were non-existent. The concept of a device that was touchscreen, Android tablet AND full-sized mirror – the concept of a ‘smart mirror’ – was completely unseen except in science fiction movies, a handful of prototypes and unheard of outside a few geeky DIY communities. It just so happened that our founder, Steven Baxt, was a part of one of those geeky communities. When Embrace is off, it’s just an elegant mirror. When it’s on, it’s a full-featured, splash proof, Android device that you control with voice, gestures, and touch.

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