About Driving Left

About company

Driving Left provides intelligence on new media with a cross-cultural lens. The analysis is based on the assumption that cultures impact technology, which, in feedback, impacts cultures. Driving Left specializes on the evolution of marketing, communications & public relations with new media, the redefinition of social norms and how these impact business development for brands. It also offers clients knowledge on how new media tools are being created & used in different countries, especially Japan, connects them with specialists, entrepreneurs and brands on the ground and provides access to the market. Driving Left, created in 2008 by Paul Papadimitriou when he relocated in Japan, has offices in Tokyo, Geneva and Limassol.