About Disruptive insight

About company

Disruptive Insight is a digital behavioral intelligence consultancy. By synthesising big digital-data analysis with behavioural science we at DI provide bespoke insight generation on any subject matter. From politics to marathons, from FMCG to household appliances. Traditional research might tell you WHAT is happening, DI tell you WHY things are happening. DI can inform the creative and planning process of campaigns. The commercial strategy of customer, influencer and rights holder identification. Deep behavioural and engagement tracking of campaign performance and purchase journey analysis specific to any sector.