About Chief Marketer

About company

The name Chief Marketer expresses the new imperatives in marketing—to connect multiple disciplines in the service of selling, sustaining and growing important brands. The use of integrated marketing; reaching customers where and when they are most receptive; using each customer touch-point to build relationships; and achieving the right amalgam of advertising, direct marketing, events, PR, research, promotional marketing, and more. Helping you to achieve the best balance, brand by brand, of online print, broadcast, cable and other media is also high on the agenda.