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CB4 provides a patented software solution for brick and mortar retail companies that increases same store growth by up to 3% using simple sales data. The software uncovers hidden purchasing patterns that detect unfulfilled consumer demand at the SKU and store level. These patterns are translated into actionable recommendations that are sent to the operations team to correct operational inefficiencies in order to capture the lost sales opportunities. Gonen Singer and Irad Ben-Gal founded it in 2010, with its headquarters in New York City.
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