car2ad.de
About company
They produce digital billboards with HD LCD Panels, Wifi Hotspot, GPS and a self-sufficient energy solution. On roof tops of carsharing vehicles these boards are intstallable in a few minutes by magnetic holders. Behind this physical view, they are able to dispatch information contextual and user centrated. Realtime information about intermodal traffic options are also visualizable as the information about hot offers, shops and POIs in the neighborhood.Throgh the wifi hotspot potential clients can get vauchers and other incentive to take the carsharing ride for free or co-financed by the markting branche. Through live Wifi profiling, they are able to detect people with smartphones and understand their travel behaviour. Contextual information or ads can published in that way.
