brogayoga.comAbout company
Broga:registered: is an early stage health and wellness company specializing in yoga-based fitness workouts that appeal to men (“bro” + “yoga” = Broga) – a burgeoning market. The beginner and intermediate-level classes blend simple, accessible yoga sequences with heart-rate-spiking high-intensity interval exercises not found in other branded yoga programs. This combination delivers significant results that go well beyond the benefits of a typical yoga class and create a high level of camaraderie and retention. Women are also welcome and many participate as students and instructors. Similar to Crossfit and Zumba, the company trains and licenses instructors and provides them with support. The Broga Instructor Training course is accredited by the American Council on Exercise and is eligible for Yoga Alliance continuing education credits. Health clubs and studios that introduce Broga classes see higher engagement among their male members, a known factor in improving member retention.
