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They created Brightform in the belief that every company, no matter their size, should have a great digital presence with both content and optimisation of advertising and the marketing strategy. Their goal is to generate massive brand awareness to the correct audience whilst quantifying the result. In 2017 the digital advertisement market overtook television advertisement, being valued at $209 billion vs $178 billion. Projections show that by 2022 digital ad spending worldwide will hit $350 billion. This proves where the market is heading.
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