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Blacklist empowers consumers to react & impact by Blacklisting brands & products they dislike or had a bad experience with. Started in 2012 by Val Lefebvre from a personal frustration of no easy way to react after dissatisfying consumer experiences, the concept positions itself as a destination on the web deployed across platforms that leverages the voices of individuals and their reach to impact accordingly. Blacklist’s innovative, yet disruptive solution offers the power to the people to express themselves on brand experience. The aim is to ease the consumer feedback anywhere and anytime to bring brands closer for a more aligned interaction.
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