About Bell Sports Holding

About company

Bell Sports was founded in 1954 in Bell, California, making helmets for auto racing and today is the market leader in cycling helmets and accessories while maintaining its heritage in motorcycle and auto racing helmets. Giro, acquired by Bell in 1996 and founded in 1985 in California, is a market leader in both high end cycling and snow helmets. Riddell Bell Holdings was formed in 2004 through the merger of Bell Sports Corporation and Riddell Sports Group.