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Beacon owners get more interactions, app owners get more context (and more revenue as they deliver against that context) and consumers get more value. Improving the in-store consumer experience. Connecting the smartphone shopper to the products and experiences they want. They’ll do this by leveraging of the first viable open location standard/solution that can drive sales, which is a good enough, and cheap enough, set of location services to both connect to the product sold and improve in-store consumer experience.
CA
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