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What Disqus is for comments, baskt will be to wishlists. Their first product will evolve the ubiquitous online wishlist towards commoditisation, providing consumers with an omni-channel decision tool to help drive better purchasing decisions whilst giving e-commerce businesses the ability to easily integrate a best-in-class, cross-device, real-time social, frictionless (for users), and data-rich piece of hygiene functionality, for free or inexpensively (SaaS freemium model).
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