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AURA is an organization for client-side insight professionals who seek to raise their expertise and impact within their organization. The organization brings together research and insight managers in client-side roles to share best practices, swap tips and stimulate new thinking. They are a unique insight sector community that offers member organizations continuing personal development, inspiration, and peer-to-peer support. They also represent the interests of our members in the wider industry through regular interactions with bodies like MRS, AQR, and ICG to promote client-side issues. AURA Insights was founded in 1965 and is based in London, England, UK.
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