arizonaceramiccoatings.comAbout company
ACC customers will be delighted in their own personal discovery of their product based on uniqueness and beauty alone. In addition to offering novel glazes, ACC’s product will also satisfy the conscience of the discerning consumers who compose their customer base. Research indicates ACC’s target customers already desire a more environmentally sustainable alternative to current practices. ACC’s product provides an environmentally-friendly alternative to the status quo. ACC glaze is sourced from raw materials commonly found in the environment, and so is less toxic than their competitors’ glazes, which contain high concentrations of toxic heavy metals used particularly for colorants. Part of the value of their product resides in its value to society. By reducing unnecessary contamination of their limited water resources with heavy metal pollutants from the ceramics industry, ACC’s product indirectly creates value for society as a whole.
