About Apparent Financing

About company

Apparent Financing is the eFinance of eCommerce. Backed by SAP, our strategy is to create a connected marketplace platform that facilitates WIN-WIN financing models between SMBs and financial industry players. For our financial industry partners, we act as a distribution channel that provides scale, trust and transparency. We pride ourselves in helping small businesses grow their business profitably by being a facilitator of quick, convenient and cost-effective financial solutions through our marketplace platform. Through our growing network of financial industry partners, we are democratizing access to working capital finance.