alisports.com
About company
The establishment of Ali Sports aims to innovate and develop the sports industry chain with digital economic thinking. It is controlled by Alibaba Group and jointly funded by Sina and Yunfeng Fund. On September 8th, 2015，Alibaba Sports Group was established by Alibaba Group, together with Sina Corporation, and Yunfeng Capital in Shanghai. Based on the ecosystem of Alibaba，Alisports aims to boost the sports industry as a whole and benefit more partners and consumers. Starting with IP, Alisports aims to integrate different operations, to properly allocate resources, and to stimulate social media interaction to enhance marketing impacts. The company also intends to improve the sports industry by creating a base platform of China’s sports economy through big-data.
