About Action on addiction

About company

Taking Action on Addiction is a large-scale, multi-partner, public-facing campaign which aims to reframe existing perceptions of addiction and build awareness of the causes and nature of addiction that improves understanding, reduces prejudice and enables more people to ask for and receive help. It calls for addiction to be treated as a serious mental health condition, and for increased access to treatment, support and care so that recovery can be possible for everyone.