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ROXs gets kids away from screens. It is the world's first real life gaming console. Picture playing Super Mario in the backyard. -Named by TechCrunch as one of the top 5 innovations for kids at CES 2016 -Titled by Mashable as one of the coolest gadgets for kids at CES 2016 ROXs is an interactive game system that uses technology and digital gaming concepts - the two elements that make kids stick in front of screens - to get them to move and jump. Unplugged! The facts are clear: Kids these days don't move enough. They spend way too many hours in front of screens and too little time running, moving and playing around in real life. So far there are no convincing product solutions that successfully engage millions of U.S. kids in more physical activity. That’s where ROXs comes into play. The idea is to engage and entertain kids in the same way video games do – but offline, away from screens. ROXs is the first product within a range of modular tech toys.
