By far the best bike shop in Oxford, in my opinion...

By far the best bike shop in Oxford, in my opinion! Dave is extremely friendly, knowledgeable, and very honest with customers. When I take my bike in for repairs, he always gives his straightforward opinion on what needs to be done to get it in good working order again. Importantly, he doesn't try to 'up-sell' like other shops: If there are various options at different price points, he'll take he time to explain the pros and cons of each and let you make a decision.