It has the feel of an REI without the high prices....

It has the feel of an REI without the high prices. The staff are incredibly helpful but also aren't bothersome with their questions. What really sold me on this place though was that it never seemed to be a place where elitist outdoors-y types would congregate. They have these awesome signs posted near all of their gear that explains how to make the best selection based off of your preferences. Their gear ranges from beginner needs to more specific gear that you would need a specialty store to find.

I went looking for a new non-trunk style swim suit. I ended up getting a TYR jammer for $26, which is about $8 less than what you can find online. In their swim section they also had a huge variety of goggles, fins, gear bags, buoys, kick boards, caps, and any type of swim accessory you can think of.