Andy Turner

Review of Lites Group

I worked with the Lites Group when I was Customer ...

I worked with the Lites Group when I was Customer Marketing Director with Diageo. Aidan, Martin and the team provided unrivalled service and value through the timely insights they were able to offer my CM and the brand marketing teams which enabled us to adjust our strategies as necessary during and incorporate all learnings into future campaigns so we could maximise our return on investment. Their commercial knowledge and understanding of the On and Off Trade Channels in particular were invaluable in meeting our needs, allowing my team to focus on growing the business with the certainty and comfort that everything would be executed on time in full with no errors. Their sharing of real time data in the way I wanted it made it easy for us to cascade internally and develop best practice ways of working. I can't recommend the Lites Group highly enough!