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Review of San Diego Opera

3 years ago

Here is the bottom line: I just can't spend $50 o...

Here is the bottom line: I just can't spend $50 on a ticket in the nosebleed section, no matter how much I want to see an opera.

So a note to the SD Opera itself: You will become irrelevant to younger generations very quickly unless you loosen up your ticket prices, or offer discounts, or something similar. The economic situation for younger generations is exceptionally different than what it was for the baby boomers that make up much of your audience when they were our age.
We cannot afford the things they could afford when they were younger, and this includes expensive opera tickets. It is a brutal fact that unless you get younger people interested in (and able to attend) the opera, you will go the way of the dinosaurs in short order. By removing yourself as an entertainment option now, you ensure that you will be out of our sight and therefore out of our contemplation later.

I'm not insensitive to the need to make money to cover the costs of a production. But you all seem to be insensitive to the need to carry on as an institution in the long term. I applaud the innovation you have shown in choosing shows that will interest 'nontraditional opera-goers'. Now that you have our attention, please put some effort into making your tickets affordable enough that we can go see them.

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