Subrata Kumar Patel

Review of Phonethics Mobile Media

Phonethics is a digital creative shop based in Mum...

Phonethics is a digital creative shop based in Mumbai. It first came to my attention for it's innovative use of creating & licensing character based content for mobile devices. It had produced a short film starring Rahul Bose which happened to be about the digital world itself, titled Ctrl+Alt+Del. If was first film to premiere on mobile phones. Consecutively their work has been rich in content. They've produced viral videos, tvcs & public service ads. Phonethics offers a whole gamut of services in digital marketing including web & mobile development, social media, content & viral marketing. Their client portfolio includes some of big auto brands & finance companies. Their social media campaign for Nissan motors was nominated at Cannes and they've won an award at IDMA digital awards for their mobile app for Madhuri Dixit Nene.

S K Patel
Freelance writer,
Digital media & tech blogger