As a tweed lover I'm so pleased Dashing Tweeds exi...

As a tweed lover I'm so pleased Dashing Tweeds exists, not just because it's great to have another dedicated tweed specialist in London, but because they're so creative, and are making a concerted effort to keep tweed relevant and go beyond the traditional norms of colour and style. Not to mention that they are championing tweed in an urban environment, which is music to the ears of someone who would, given a choice, wear tweed every day, but seldom leaves London, and so inevitably frequently flouts the long since irrelevant "no brown in town rule" (it only originally applied to shoes, you know, and solely because of all the soot in the Victorian era).

Although primarily a cloth merchant they also have both ready to wear and made to measure menswear lines, the latter of which is only a fraction of a cost of a full bespoke suit from the more traditional tailors on nearby Savile Row.