I never thought I cared about wrapping paper until...

I never thought I cared about wrapping paper until I walked into this place. I just wanted something simple for a birthday gift, but ended up walking out with a few fancy hand-drawn sheets of kids wrapping paper, it had great images of Mexican wrestlers on it, my son loved it.

Well laid-out and well-lit, pleasant helpful staff, but very pricey (I think I spent twelve dollars on wrapping paper). Hey it's SoHo, what do you expect?