I've been a loyal customer of Canada Goose since 2...

I've been a loyal customer of Canada Goose since 2011 when I bought my first Parka. At this time they were only available at Sporting Life in Toronto and was not as popular as it is today. As the brand increased in popularity, the primary thing used to advertise the product at the Canada Goose store is "lifetime warranty". Every sales associate at the store uses these two words without any discretion. Even the warranty on the official website claims:

"we stand behind each one"
"fully warranted against defects in materials and workmanship for the lifetime of the product - which means the usual and customary wearable life of the product, by the original owner"
"If a product fails due to a manufacturing defect, we will repair the product free of charge, or replace it at our discretion. If the exact style is not available for replacement, a product of equal value and similar style will be provided"

Everything sounded amazing, but when I read the warranty fully "This warranty does not cover any repairs needed due to accidents, improper care, negligence, or normal wear and tear. For any damage not covered under the warranty, Canada Goose may offer to repair the damage for a reasonable charge."

Having read this, I felt very confident that I could send in my jacket for repair at a reasonable price. After wearing it for 5+ years, the jacket's colour has faded, the sleeves are a little ripped up, down is not as warm and there is a hole on the elbow. These are very minor issues and I thought I could fix it up at a nominal fee so that I could wear this jacket again and to support the brand. I was delighted that I could potentially restore such an old jacket. Honestly, I was super impressed with the customer service when they took my jacket in at Yorkdale and was proud of the progress of Canada Goose as an international brand. However, the warranty team sent an email back stating:

"The issues found with your jacket are deemed as accidental damage as well as normal wear and tear for products of this age, and are not covered under Canada Goose's warranty. In cases where we are unable to make a repair under warranty, we will often offer repairs for a nominal fee, however in the case of your coat we are unable to match that shade of black cloth from our repair inventory.

Although Canada Goose does still produce garments in the same color as your jacket, none of the fabric in our inventory is an exact match for your jacket in its current state. "

I was extremely disappointed by this response, so apparently you don't stand behind every jacket. What kind of jacket will you cover under this warranty, especially since mine is such a minor issue? I just wanted some simple repairs done, but it's not covered under the lifetime warranty. Why claim that you stand behind every jacket? I own a Mackage as well and I am not trying to take advantage of the warranty. When I read about the warranty, I thought hey maybe I could get my Canada Goose fixed up and wear it again to support you guys as I travel and work. After the response from your warranty team, I was encouraged to email customer service and this is the response I received:

"Our quality Assurance team is extremely well-trained, and offered a resolution based on the current state of your jacket. We trust that our warranty team has looked at all possible options when providing you with the results of your case."

Initially, I felt like an individual, but now I feel like I'm just a mass consumer buying from a franchise. I've read many other similar postings online about being misled by their false lifetime warranty claims. I don't even care about the compensation or repair at this point, I just want other buyers out there to know that the warranty is bogus. DO NOT BE MISINFORMED by their advertising.