Apart from their Red Velvet and Red Velvet Cheesec...

Apart from their Red Velvet and Red Velvet Cheesecake cupcakes, I'm really not sure what the big fuss is about. Seems like people like them just because they're on TV. Most of their cupcakes are dry with too much frosting. The line is never worth the wait - if you order online the day before you can skip it and go straight to the front counter.