Generations change. Listening habits evolve. The w...

Generations change. Listening habits evolve. The way people buy and consume music never stays still. But the song... well the song remains the same much like Waterloo Records remains an epicenter of the "live music capital of the world" in Austin, TX.

After more than 30 years in business, countless album releases, intimate in-store performances, and what's evolved into one of the best free events in town during SXSW (talking of course about the outdoor parking lot shows with killer lineups), Waterloo Records has gone from a humble neighborhood record shop to a cultural institution - and while some might pine for the old days when the music wasn't compressed into digitally-rendered purgatory, plenty more will happily recognize that Waterloo is a record store that still values honest-to-goodness music discovery, the lost art of sifting through the used vinyl bin, and a staff always armed with quality recommendations.

You visit Waterloo records because you love music. You go back because they do too. And when people who love music get together, good things happen. Bands form. Friendships are forged. New sounds are heard. Old feelings are rekindled. That's Waterloo. Now go see, and hear it, for yourself.