glimr.io
About company
Through offline data Glimr brings context to the online marketing world which allows brands to communicate in a more personal and targeted way. Through the use of ibeacons and geodata Glimr identifies shoppers offline behavior. By understanding what stores a shopper has visited brands like Unilever can now retarget shoppers who have shown interest in their brand after they leave the store. Worlds first physical retargeting campaign: During a cold november 2014 the Knorr food truck hit the streets of Stockholm feeding cold tummies with warm tomato soup. By having beacons activated during the week we could target those who had Aftonbladets app preinstalled and who visited the food truck so when the visitors entered the app at another time and place we could switch the regular display ad to a more tailored offer...this time we used coupons.
